Branding, events and BTL management, and advertising is the work of creative agencies. The company orientation towards the marketplace include; production concept, product concept, selling concept and marketing concept.
Production concept; consumers prefer products that are widely available and inexpensive. Product concept, consumers favor the product that offers the most quality, performance or innovation features. Selling concept users buy the product only if the company aggressively promote/ sell these products. Finally the marketing concept will focus on needs and wants of the target market and delivering value better than competitors.
The company being sold. Marketing objectives of the organization are put together in this document. Managers need to put into consideration the following events. The following activities are important in setting marketing goals, evaluating opportunities, creating marketing strategies, developing marketing programs and determine expected results.
Big data analysis tools. External/self-analysis, strategic position and marketing plan are discussed. Customer analysis (segmentation, motivations and unmet needs) competitors analysis, (their performance, image, culture, strengths, and weakness) are examples of external analysis. The following, major market trends, key success factors, opportunities and threats, analysis of competitive or change focus are considerations in the industrial analysis Based on the SWOT, the organization can determine how it will achieve its long-term mission/goals this is referred to as strategic posture.
Price advantage/ cost leadership. Quality/ features advantage hence differentiation, marker focused advantage, and TQM advantage ( a value-driven strategy based on continual innovation in price, product, and process) is based on Porter’s and Aaker’s work. The following strategies are based on Porter’s and Aaker’s work, price advantage/ cost leadership.
The following process of creating distinctive name, slogans, symbol, sign or design or combination of all elements that makes a product or service to be identifiable is referred to as branding.
Branding helps to improve recognition, creating trust among consumers. Improving/ encouraging employees, providing clarity and meeting the organization goals are roles in branding. References are created by strong brands.
Online marketing companies. The following are online marketing avenues Facebook, Twitter, Instagram among others We can promote a product, provide better customer service and have a competitive analysis through the avenues. Competitive analysis, provides insight into our competition with regards to promotions, pricing, customer reach, etc.
On product development, online marketing companies provides avenue for sharing product related with pictures with captions that are both engaging and informative. To increase the reach and segment the target audience, images can be pushed using Google AdWords. This increases our overall brand visibility. Unhappy or happy customer of a product they often head to social media to express their opinions.Addressing such equerries will go a long way in the long run.